I’ve been reading a couple of self development books that I was given for Christmas, so I thought I would review a couple here.
The 4-hour work week – Tim Ferris
What it’s about: The 4 hour work week opens up a new perspective on life and work. Tim Ferris recommends streamlining your life, eliminating unnecessary tasks, [...]
I was speaking to the owner of an internet cafe in shepparton about marketing and the various advertising methods he has tried. Like all good businesspeople, he tracks his advertising as best he can. Also like most businsespeople, he hasn’t yet been made aware of how the internet can powerfully enhance word of mouth, keep you [...]
This article is taken from the first issue of the monthly VDP Websites newsletter.
Shoppers are increasingly using the internet to research, but still prefer face to face purchases
An article published in “Business Wire”, has shed some light on emerging buyer behaviour.
“According to a new study by Harris Interactive(R), a global leader in market research, shoppers [...]
In part one of this series, we looked at keyword research, and in part two we looked at onsite optimisation. This article will deal with “offsite optimisation”. Offsite optimisation is the process of making your website an authority. The way to do this is to get other websites to link to your website. Google sees [...]
VDP Websites has just launched the new Mooroopna Park Primary School website. This was a quick, nice and fun project for me because I got to get out of the office and take some photos, including the virtual tour.
I also like how the colour scheme worked really well in the end.
WebSwagger is a small business web design and marketing firm based in the USA. WebSwagger have recently launched a campaign that is a great example of how to develop and use your brand to boost sales. This is what WebSwagger have done.
In yesterday’s SMH, there was a great article about “Thinking Outside the Box” for small business owners. It’s always great to get new perspectives, and here are some points from the article that I thought were worthy of mentioning here.
“In these sorts of economic circumstances a lot of businesses fall into the trap of doing [...]
This article is part two of a three part series. If you haven’t already, read part one: keyword research before reading this article. If you know about onsite optimisation and want to skip forward, you can go to part three: link building.
After reading part one, you should have a list of three or four keywords or [...]
So you have a website. It’s a great looking website, it has relevant information set out in a clean manner that is easy to follow. It has calls to action and entices visitors to take action. But there is just one problem… It doesn’t get any traffic.
Such is the case for many small business websites. [...]
I’m going to open Lukevdp.com by addressing it’s very premise. That is, why does every small business need a website?
Ok, ok, so the title is slightly exagerated. I’m not going to pretend that your local milk bar will benefit from a website. Having said that, I think the following reasons I put forth will resonate [...]
Copyright © 2010 The Optimization Strategist.
