Adwords has become the first point of call when it comes to pay per click advertising. Yet many advertisers are throwing money down the drain because they are making one of these mistakes.
1. Not targeting specifically enough – This mistake is by far the most common. A perfect example is a digital camera retailer advertising [...]
There are many Web Design companies around today that know how to design an appealing website – but don’t understand what their clients really want from a website… Profit!
There are various techniques that skilled web designers are aware of that will make a website sell.
1. Have an easy to use website. Simple and stable navigation, [...]
Websites are an extremely cost effective tool when compared with other tools in a marketing communications mix. This article is a case study of a real business that illustrates just how effective a website can be.
Company Xyz is a service provider in a highly competitive industry. Like all good companies, Xyz provide excellent customer service, [...]
This article is taken from the second issue of the monthly VDP Websites newsletter.
If you can be found on just one map, make it this one
A lot of effort goes into search engine optimisation. As you will have seen in my 3 part series “Reach the top in local search“, it’s a long process that takes [...]
Ad text is an important part of creating an Adwords account. A good Ad text increases CTR, and increases quality score. Here are some tips on how to write better ads.
1. Keyword in title
Having your targeted keyword in the title is very important because it will show up bold (Google highlights the used search terms [...]
With so many people now using the internet to find products and services, the question is no longer “if you should get a website”, its “what should be on my website”.
For those that are still not so sure, I’ve compiled a list of the top 8 reasons your company should have an effective website.
1. A [...]
One of the most commonly asked questions about Google Adwords is relating to Quality Score. This article will cover everything you need to know about Adwords Quality Score to start optimising your campaigns.
What is Adwords Quality Score?
Adwords Quality Score is Google’s method of measuring how effective your ad is for a given keyword.
What does Adwords [...]
In a previous article I wrote about the Adwords Quality Score and in it I wrote that one of the factors that Google takes into account is the landing page. In this article, I give some tips on how to increase the effectiveness of your landing page to both increase your Quality Score and increase [...]
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