Starting an ecommerce business can be hard. Since I often get requests about starting ecommerce store, I thought I’d write down what I tell all these prospects.
Before I go in to what you need to be successful, let’s define some terms.
Resources: I’ve defined resources here as the amount of time or money you have. If [...]
On Sunday I was lucky enough to wake up to a Google Wave invite. I was pretty excited and jumped right in to have a look. These are my thoughts so far.
First though, for those who don’t know what Google Wave is, it’s a new app that blends email, instant messaging and document collaboration. Rather [...]
You want your online business to succeed right? The stats are stacked against you: Most online stores fail. Either by poor planning, lack of resources, or another reason.
People get attracted to starting an online business by the low barriers to entry (Have you ever seen those ads for “Get rich in 15 minutes per day?”) [...]
A lot of talk and emphasis goes into making more money by generating leads. Everyone does it, I do it, in fact, half this blog is about Adwords and SEO and lead generation etc.
Once you’ve got some work, more effort should go into streamlining your business processes so that you can handle even more.
When my [...]
I have written before about Birthday marketing because I think it is a really under utilised tactic. It’s not for every business industry, for example I don’t use Birthday Marketing as a web designer, however for consumer services and products I think it’s a great idea.
Heres an example I’ve written in the past (on a [...]
One of the biggest mistakes I see on e-commerce websites is the lack of a phone number. When a user can’t find a phone number on a website, they immediately think:
I can’t trust this website with my money
I can’t get a quick answer to my question
What if things go wrong, I have no way to [...]
This article is taken from the second issue of the monthly VDP Websites newsletter.
If you can be found on just one map, make it this one
A lot of effort goes into search engine optimisation. As you will have seen in my 3 part series “Reach the top in local search“, it’s a long process that takes [...]
In yesterday’s SMH, there was a great article about “Thinking Outside the Box” for small business owners. It’s always great to get new perspectives, and here are some points from the article that I thought were worthy of mentioning here.
“In these sorts of economic circumstances a lot of businesses fall into the trap of doing [...]
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