Starting an ecommerce business can be hard. Since I often get requests about starting ecommerce store, I thought I’d write down what I tell all these prospects.
Before I go in to what you need to be successful, let’s define some terms.
Resources: I’ve defined resources here as the amount of time or money you have. If [...]
You want your online business to succeed right? The stats are stacked against you: Most online stores fail. Either by poor planning, lack of resources, or another reason.
People get attracted to starting an online business by the low barriers to entry (Have you ever seen those ads for “Get rich in 15 minutes per day?”) [...]
These aren’t just numbers that I plucked from thin air, like how you hear people say “This is how I made $12,785 in 3 days”. This is a real case study of one of my clients that we setup an Adwords account for.
The great thing about Adwords is that you can setup an account that [...]
I have a friend who I’ve known for a long time that has been looking to build a house. Like a lot of young people, she spends a lot of time on the internet doing research.
She looks at all the different floor plans.
She looks at lots of pictures. The colours, the inclusions, the facades… everything.
She [...]
One of the biggest mistakes I see on e-commerce websites is the lack of a phone number. When a user can’t find a phone number on a website, they immediately think:
I can’t trust this website with my money
I can’t get a quick answer to my question
What if things go wrong, I have no way to [...]
Recently I’ve been setting up a few ordering systems and as part of that I’ve done quite a bit of research about accepting credit cards and setting up a secure site. This post has a few tidbits of information I’ve picked up along the way. I’ll be writing a more detailed post about accepting credit [...]
They’re going to be everywhere in a few years!
1. Live people on your website
How would you like to talk to your customers when they visit your website. I mean actually talk.
The technology has been around for about a year, but for me it isn’t being used as much as it should be.
Here’s a website with [...]
There are many Web Design companies around today that know how to design an appealing website – but don’t understand what their clients really want from a website… Profit!
There are various techniques that skilled web designers are aware of that will make a website sell.
1. Have an easy to use website. Simple and stable navigation, [...]
Websites are an extremely cost effective tool when compared with other tools in a marketing communications mix. This article is a case study of a real business that illustrates just how effective a website can be.
Company Xyz is a service provider in a highly competitive industry. Like all good companies, Xyz provide excellent customer service, [...]
With so many people now using the internet to find products and services, the question is no longer “if you should get a website”, its “what should be on my website”.
For those that are still not so sure, I’ve compiled a list of the top 8 reasons your company should have an effective website.
1. A [...]
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